Modern classified advertising in the world.
Abstract The article examines the market of modern classified advertising: history and trends of its development, types of classified advertising, examples of the use of classified advertising in the media, etc. Keywords : advertising, classified advertising , classified, mass media, newspapers, internet, mobile advertising. One of the most important factors in the existence of the foundation of the economy - small and medium-sized businesses - is classified advertising ( classifieds ) - small, thematically combined ads. They allow many entrepreneurs to start a business from scratch - to invest very small amounts in advertising. As companies “mature”, they buy out more and more advertising volumes, switch to large formats, too expensive types. The classified advertising remains a “business incubator”, pouring new and new young “blood” into the economy, simultaneously serving the non-business private sector “buy-sell-exchange”. At the same time, classified advertising acts as an indic